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[i]When the MoonSwatch was introduced in March exclusively at Swatch boutiques, buyers thronged stores from Sydney to New York. Three months later it remains hard to get, with stores selling out within minutes of receiving resupplies. Hayek insists he could sell 10 million MoonSwatches. "It lit instantly, putting Swatch back into the spotlight," he says. "Everybody's interested." ... Hayek says the Omega collaboration has made the Swatch brand part of the luxury conversation again, even with prices that are a fraction of high-end timepieces. Commercial landlords want Swatch boutiques alongside top luxury fashion names, he says, and customers who stop by looking for the elusive MoonSwatch often check out other models. The company says that Swatch brand sales in Switzerland—excluding the MoonSwatch — are up 41% since the release, and that other regions have seen similar increases.[/i]
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